Do Not Ratiocinate; Exercise Your Empathy (Task 74 Launch!)

Today, I exercise my copywriting muscles.

You might not know this, but I yen for logical activities, including: Calculus, Trigonometry, Computer Programming, Computer Science.  Yet, it’s been my ken to flood myself with the world emotions and the power they entail–because even though it’s a lot less certain than the logical counterparts, they hold a lot more promise than straight-up math ever will.

And because emotions hold such power over us, I now write copy.

So, today, I commit to writing copy for four hours, in the fashion of two 60-60-30 solutions, for copying the ads that Gary suggests in my own handwriting.

Your Friend,



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