Today, I exercise my copywriting muscles.
You might not know this, but I yen for logical activities, including: Calculus, Trigonometry, Computer Programming, Computer Science. Yet, it’s been my ken to flood myself with the world emotions and the power they entail–because even though it’s a lot less certain than the logical counterparts, they hold a lot more promise than straight-up math ever will.
And because emotions hold such power over us, I now write copy.
So, today, I commit to writing copy for four hours, in the fashion of two 60-60-30 solutions, for copying the ads that Gary suggests in my own handwriting.